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Resume

Work
Experience

2019 – 2022

Council Director & Media Specialist
PennAg Industries Association

2017 - 2019

Assistant to Vice President
PennAg Industries Association

  • Web Design, Social Media, Event Planning, Media Production, Graphic Design, Administrative Work, Information Technology

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  • Provided leadership for multiple industry specific councils, including: Swine Council, Equine Council, and Aquaculture Council.

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  • Scheduled and ran approximately 20-25 meetings a year, ranging from 5-25 attendees, both virtual and in-person. Constructed agendas, prioritized and addressed member concerns, worked with members to solve business and industry issues (i.e. regulation and permitting concerns, workforce development, etc.)

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  • Managed volunteer team for largest event/fundraiser of the year (300+ volunteers, $350,000+ raised, 10 day event)

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  • Created and implemented new strategies to engage members and provide value in their membership, and planned educational sessions with other agricultural organizations to address pertinent issues within each industry represented

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  • Video editing – completed video production from start to finish, including multiple interviews, editing, and final presentation to 600+ attendees at annual banquet, as well as branding pieces to appeal to possible new members

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  • Managed and directed the 501c3 Mid-Atlantic Master Farmers Association – financials, event planning, video production, managing scholarship awards, sponsorships, and membership database.

2016 - 2017

Communications Manager
Spring Valley Ag

  • Built engaging website through Wordpress and Wix and implemented an online store to increase profits

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  • Created logos and branding pieces to engage current and potential customers, which pushed branding from vague to a uniform, consistent, and engaging message.

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  • Developed engaging and creative branding and sales tools to build recognition through continuity of message and themes including handouts, brochures, infographs, and videos

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  • Represented company at expos and trade shows; designed the aesthetic of the booth in order to attract potential clients

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  • Engaged potential clients and introduced them to the products and services offered

Education

2012 - 2015

Millersville University of Pennsylvania | Bachelor’s Degree

Bachelor of Science in Communications/Public Relations

Minor in English Studies and Graphic Arts

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  • Dean’s List

  • Internship Summer 2014

Skills
& Expertise

  • Branding

  • Business Administration

  • Event Management

  • Visual Design

  • Digital Design

  • Sales Experience

  • Social Media

  • Website Design

  • Creative Collaboration

  • Multitasking

  • Troubleshooting

  • Video Editing

  • Video Production

  • Search Engine Optimization

  • Word

  • Excel

  • PowerPoint

  • Adobe Creative Suite:

    • Premiere

    • InDesign

    • Photoshop

    • Illustrator

    • After Effects

  • Prezi

  • iMovie

  • ScreenFlow

  • Wordpress

  • Wix

  • Salesforce

  • Affinity Designer

  • Canva

Committees
& Boards

  • Pennsylvania Farm Link - Executive Secretary and Board Member

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  • Pennsylvania State Council of Farm Organizations - Executive Board Member

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  • Governor’s Council for Invasive Species - Board Member

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  • National Assembly of State Animal Health Officers - Task Force Member

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