Resume
Work
Experience
2019 – 2022
Council Director & Media Specialist
PennAg Industries Association
2017 - 2019
Assistant to Vice President
PennAg Industries Association
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Web Design, Social Media, Event Planning, Media Production, Graphic Design, Administrative Work, Information Technology
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Provided leadership for multiple industry specific councils, including: Swine Council, Equine Council, and Aquaculture Council.
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Scheduled and ran approximately 20-25 meetings a year, ranging from 5-25 attendees, both virtual and in-person. Constructed agendas, prioritized and addressed member concerns, worked with members to solve business and industry issues (i.e. regulation and permitting concerns, workforce development, etc.)
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Managed volunteer team for largest event/fundraiser of the year (300+ volunteers, $350,000+ raised, 10 day event)
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Created and implemented new strategies to engage members and provide value in their membership, and planned educational sessions with other agricultural organizations to address pertinent issues within each industry represented
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Video editing – completed video production from start to finish, including multiple interviews, editing, and final presentation to 600+ attendees at annual banquet, as well as branding pieces to appeal to possible new members
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Managed and directed the 501c3 Mid-Atlantic Master Farmers Association – financials, event planning, video production, managing scholarship awards, sponsorships, and membership database.
2016 - 2017
Communications Manager
Spring Valley Ag
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Built engaging website through Wordpress and Wix and implemented an online store to increase profits
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Created logos and branding pieces to engage current and potential customers, which pushed branding from vague to a uniform, consistent, and engaging message.
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Developed engaging and creative branding and sales tools to build recognition through continuity of message and themes including handouts, brochures, infographs, and videos
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Represented company at expos and trade shows; designed the aesthetic of the booth in order to attract potential clients
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Engaged potential clients and introduced them to the products and services offered
Education
2012 - 2015
Millersville University of Pennsylvania | Bachelor’s Degree
Bachelor of Science in Communications/Public Relations
Minor in English Studies and Graphic Arts
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Dean’s List
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Internship Summer 2014
Skills
& Expertise
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Branding
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Business Administration
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Event Management
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Visual Design
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Digital Design
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Sales Experience
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Social Media
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Website Design
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Creative Collaboration
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Multitasking
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Troubleshooting
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Video Editing
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Video Production
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Search Engine Optimization
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Word
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Excel
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PowerPoint
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Adobe Creative Suite:
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Premiere
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InDesign
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Photoshop
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Illustrator
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After Effects
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Prezi
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iMovie
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ScreenFlow
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Wordpress
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Wix
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Salesforce
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Affinity Designer
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Canva
Committees
& Boards
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Pennsylvania Farm Link - Executive Secretary and Board Member
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Pennsylvania State Council of Farm Organizations - Executive Board Member
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Governor’s Council for Invasive Species - Board Member
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National Assembly of State Animal Health Officers - Task Force Member